From 0 to 25,000+ Wallets: Designing Adoption

What started as a small Telegram Mini App grew into a Web3 onboarding engine — helping projects like Moonbirds and Bored Ape Yacht Club launch exclusive token-gated communities. Through continuous UX redesign, Hubz’s total connected wallets jumped from almost zero to 25k+ unique users, turning a clunky crypto flow into a fast, trustworthy experience.

What Stops Users Isn’t Web3 — It’s Friction

Hubz helps communities build gated spaces, manage rewards, and analyze on-chain engagement — all within Telegram. But by late 2024, adoption had stalled: less than 5% of new admins completed onboarding. The process was too long, too technical, and too risky-looking.

Iterating the Onboarding Flow

We explored different configuration points throughout the onboarding process. The first version used a traditional mini-app flow, branching from bot messages into separate admin and member experiences — Hubz and Hubzter. We later evolved the product into a unified mini-app experience, consolidating both admin and member flows into one seamless app.

Understanding Users Through Research & Testing

We interviewed five representative admins and members to uncover hidden blockers.

Key insights that guided the product developments:

‍Cautious Admins. Community Admins want security and utility in Telegram. Gatekeeping is the most resonating tool.
Curious members. Newcomers were intrigued by tokens and leaderboards but don't know where to start.
Low trust in Telegram bots. Visual and textual trust cues mattered more than speed. Multi-wallet and multi-chain support became critical.

Final Onboarding Experience

The redesigned flow delivers a smoother end-to-end experience — aligning admin and member journeys while reducing friction and reinforcing trust at every step.

Add Hubz to a Group

Configure Token Gate

Verify & Join

Thoughtful UX — from subtle animations to reassuring wallet-connect cues — can transform hesitation into confidence.The redesigned onboarding became more than a flow; it was the genuine handshake between Web3 and everyday users inside Telegram.

Links:

Hubz.io